Mall of the Emirates, Dubai · 2025
Fashion Flagship Store
A two-level flagship built around a 5:1 contrast strategy and staff-adjustable track.
2
Levels
5:1 feature to ambient
Contrast
95, R9 > 90
CRI
6 months
Programme
The brief
The brand's global standard specified a fitting that was unavailable regionally with acceptable lead times, and the store had a fixed opening date.
Our approach
We matched the photometric performance rather than the product, proved equivalence with side-by-side mock-ups at the brand's Milan standard, and secured approval. All accent light sits on three-circuit track so the visual merchandising team can re-aim each season.
The outcome
Opened on the fixed date. The brand has since adopted the substituted product across three further regional stores.
| Location | Mall of the Emirates, Dubai |
| Completed | 2025 |
| Scope | Design, supply, focusing |
| Size | 640 m² |
| Sector | Retail |
Gallery
The installed scheme
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